Websites need to be more than just attractive
- Web design
Smart Company reports that attractive websites are not enough to inspire loyalty from users.
According to Brent Coker of the University of Melbourne, "Having a pretty website is good for fostering trust but it's not enough. If you're not interesting, if you're not relevant, then people won't stick around." As well as looking slick, websites need to offer the right content in the right format.
For more on the details of this study, read the original article on Smart Company (opens new window).