All posts for Search engine optimisation
Wednesday, 2 March 2011
Google recently updated its ranking systems to push low-quality websites further down in results, making now a good time to review your search engine optimisation strategy.
Friday, 10 December 2010
Each year Google releases the top 10 searches worldwide and in specific countries. This information gives companies, and the broader public, unique insight into what is catching the attention of users online.
Thursday, 9 September 2010
This month, Google launched Google Instant, a search-as-you-type search engine with live results.
Tuesday, 24 August 2010
Almost every company on the web has an interest in search engine optimisation (SEO), the process of making a site appear higher in the results of search engines like Google. Just as website managers are constantly tinkering with websites for better results, so too are search engines. Sometimes the changes to search engine ranking algorithms are subtle and unpublicised, but sometimes they're big.
Friday, 20 August 2010
Search engine marketing (SEM) can be a great way of driving visitors to your website, and measuring exactly how they got there and how much it cost.
Thursday, 12 August 2010
For many organisations, particularly not-for-profits, the marketing calendar involves a series of separate campaigns for different events. When promoting these online, how should they be treated?
Monday, 9 August 2010
It's sometimes said that building an accessible website also helps with your organisation's search engine optimisation (SEO) campaign. But how does that work?
Monday, 28 June 2010
In search engine optimisation (SEO), there is a right way of doing it, and a wrong way.
Wednesday, 16 June 2010
Webdragon's white paper entitled "Reality in search engine optimisation" is available for download in web page and PDF formats.
Monday, 7 June 2010
For many Australian companies, the 2009-10 financial year was much better than expected. As we approach the end of the financial year on 30 June, tax-deductible donations typically surge. Is your not-for-profit organisation doing everything possible to maximise its tax-deductible donations, including collecting online?