All posts for Digital marketing
Wednesday, 27 April 2011
This year from 4 to 5 May, the Internet Show is being held at the Melbourne Convention Centre. The show is a great forum for people and companies within the digital marketing sphere to learn more about the latest industry developments.
Wednesday, 2 March 2011
Google recently updated its ranking systems to push low-quality websites further down in results, making now a good time to review your search engine optimisation strategy.
Friday, 10 December 2010
Each year Google releases the top 10 searches worldwide and in specific countries. This information gives companies, and the broader public, unique insight into what is catching the attention of users online.
Friday, 29 October 2010
This month, Waxaway launched a brand new TV campaign to showcase its products. To coincide with the launch, Webdragon and Waxaway worked together to bring the TV campaign online, with the video available from the website's home page.
Tuesday, 19 October 2010
The Institute for a Broadband-Enabled Society (IBES) is a cross-disciplinary research institute dedicated to products, services, and innovations that maximize the benefit of new broadband technologies to Australian society. The Institute's activities cover a wide range of fields including content creation and delivery, delivery of remote health services and education, social networking, entertainment and broadband technology.
Friday, 24 September 2010
Different people use different methods to access websites. Some use Windows PCs, others use Apple Macs and others use an iPhone. Some people use Internet Explorer software and others use Firefox. Even more specifically, some people use Internet Explorer 6 and others use Internet Explorer 7 or 8. Keeping your website looking good and functioning properly on all these different devices and browsers can be challenging, and the challenge shifts over time. It's a challenge that needs to be addressed just like any other aspect of your web marketing strategy: by aligning it with your goals.
Thursday, 9 September 2010
This month, Google launched Google Instant, a search-as-you-type search engine with live results.
Tuesday, 24 August 2010
Almost every company on the web has an interest in search engine optimisation (SEO), the process of making a site appear higher in the results of search engines like Google. Just as website managers are constantly tinkering with websites for better results, so too are search engines. Sometimes the changes to search engine ranking algorithms are subtle and unpublicised, but sometimes they're big.
Friday, 20 August 2010
Search engine marketing (SEM) can be a great way of driving visitors to your website, and measuring exactly how they got there and how much it cost.
Thursday, 12 August 2010
For many organisations, particularly not-for-profits, the marketing calendar involves a series of separate campaigns for different events. When promoting these online, how should they be treated?